Marvel Rivals - Reddit

We executed a large-scale global Reddit performance campaign for Marvel Rivals, leveraging highly engaged gaming communities to drive acquisition, awareness, and sustained momentum across multiple campaign waves.

Campaign Performance Highlights

• Delivered above-benchmark CTR across gaming subreddits
• Achieved strong conversion efficiency within competitive hero shooter category
• Maintained consistent CPI aligned with premium multiplayer launch standards
• High engagement rates across creative testing phases
• Optimized continuously through large-scale A/B testing

Over the course of the campaign, we ran thousands of creative variations, allowing us to refine messaging, visuals, and targeting for maximum performance.

Targeting Strategy

We targeted high-affinity audiences across:

• Hero shooter players
• Competitive multiplayer FPS communities
• Marvel and superhero fan bases
• PvP-focused subreddits
• PC and console shooter audiences

This ensured we captured both core competitive players and franchise-driven fans.

Outcome

The Reddit campaign successfully scaled acquisition while maintaining performance efficiency, demonstrating Reddit's strength as a high-intent platform for competitive multiplayer and live-service titles.