ROBOBEAT - Global Influencer Marketing

To support the global launch of RoboBeat, a rhythm-based FPS game, RSUK designed and executed a multi-region influencer marketing campaign across Asia, Europe, and the Americas. By leveraging mid-tier and niche creators across multiple platforms, the campaign aimed to build early awareness, drive engagement, and establish a strong content ecosystem throughout the game's lifecycle.

Campaign Performance Highlights

• Multi-Region, Multi-Platform Coverage — Simultaneous activation across key markets including China, Japan, Southeast Asia, Europe, and the Americas
• Mid-Tier Creator Network Deployment — Scalable collaboration with mid-tier and niche creators to maximize content volume and authenticity
• Full Lifecycle Content Strategy — Structured rollout from pre-launch hype → launch amplification → post-launch engagement

• Diverse Content Formats — Gameplay showcases, reviews, tutorials, reaction content, and short-form entertainment
• Deep Vertical Penetration in Gaming Communities — Focus on PC, console, and Steam-focused creators to reach core gaming audiences

Outcome

The campaign successfully built a scalable and sustainable content ecosystem for RoboBeat, significantly amplifying its visibility across global gaming communities. Through high-frequency content distribution and targeted creator partnerships, the project enhanced brand recognition, drove player interest, and established a strong foundation for long-term growth.