Where Winds Meet - Discord Quest
Gaming / Discord
$0.46PC COST PER INSTALL LAUNCH WEEK CAMPAIGN
11xINCREASE IN AD SPEND WITH 7+ FLIGHTS, DRIVEN BY CONTINUED PERFORMANCE
From game launch through the end of February, we executed 11 consecutive Discord Quest activations for Where Winds Meet, driving sustained engagement and community growth across multiple campaign waves.
Targeting Strategy
Across the 11 Quest waves, we targeted high-affinity audiences including:
- Open-world RPG players
- Action-adventure communities
- Wuxia and martial arts fans
- Soulslike and combat-driven audiences
- Competitive RPG and MMO players
This layered approach ensured sustained visibility from launch through post-release momentum.
Outcome
By running 11 Discord Quests from launch through late February, we maintained continuous exposure, drove repeat engagement, and strengthened Discord community growth during a critical early lifecycle window.
